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  • An Open Letter to SuperPet and Kaytee
  • SuperPet and Kaytee release new campaign encouraging the purchasing of small animals as gifts

    November 2009
    SuperPet and Kaytee have released two new web campaigns encouraging the purchase of small animals as pets. PetFundango gives outdated care information about small animals, and No Batteries Required suggests that animals are better and lower maintenance toys for children because "no batteries are required."

    Please let Kaytee and Superpet know that you are horrified about the fact that not only do they encourage the purchasing of small animals as pets even while small animals die in animal shelters, but they are encouraging their purchase as low maintenance gifts for the holidays. Please send both companies a letter or email, or give them a call to let them know of your concerns, via the contact information below:

    Super Pet
    Robert Krause, President
    2121 Touhy Ave
    Elk Grove Village, IL 60007
    Superpet email

    Kaytee Products, Inc.
    Bill Engler, CEO
    521 Clay Street, P.O. Box 230
    Chilton, WI 53014
    Kaytee Contact Email page

    UPDATE December 8, 2009:
    SuperPet and Kaytee Pet Products have pulled back their "No Batteries Required campaign. Read their response (pdf file) and how your feedback made a difference!

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